What are Email segmentation and Email Groups
Segmentation helps you
target your campaign to the right recipients for the best possible results. By
creating optimal groups of email recipients you can do the following:
·
Achieve better ROI
·
Have better email open and click rates
Sending campaigns to the
right group can increase a campaign’s open and click rates by 15%-20% and
besides the actual profit, you will also gain the satisfaction of your
subscribers, who will expect further good offers and emails from you they will
open.
Segmentation by Demographics
Locally sold products are
meant to be sent to local recipients, filtered based on their residence
city/area. Local promotions and events are not interesting to people outside
the area they are held at and you should not send them such information, as
they might just unsubscribe if they consider your emails irrelevant to them.
Segmentation by recipient activity/profession/business area
Segmenting by job or even
hobby leaves you with the group of people really interested in the
product/service you want to promote. Selling a space trip to a middle-class
working person is a challenge and you should not lose subscribers with
unrealistic offers.
Segmentation by signup date
This allows you to welcome
newcomers with interesting and exclusive offers, keeping their attention for a
long time.
You can gain valuable
information during the signup process of your subscribers or with
questionnaires filled by your clients simply by asking the right few questions,
which will enable you to later include them to various groups. By knowing the
client location, hobbies, favorite products, shopping habits etc., you can
successfully gain information used for filtering and have the correct
recipients for each of your campaigns.
10 tips for Segmenting/Filtering:
- Age
- Gender
- Location
- Income
- Profession / Employment status
- Orders history
- Family status
- Hobbies
- Specific subscription time/interests
- Subscription method
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