What is email marketing

Email marketing is every email communication, which has a commercial nature and aims to attract, retain and inform customers for the use of products or services of a company.

Email marketing is considered one of the most preferred (if not the most) way of communicating with current and potential customers, because:

-         email campaigns are cheap and easy to perform

-         email campaigns generate new leads

-         they lead to increased website traffic

-         the ROI (return on investment) of email marketing is over 40$ to a 1$ spent

-         marketing campaigns are automated, allowing fast and easy email design and content optimization

-         email campaigns’ effectiveness is clearly and promptly measured and analyzed

-         email software solutions are integrated into all main Social Media platforms

Why is email marketing successful

-         over half of the internet users check email boxes daily

-         besides unrequested direct marketing messages most internet users voluntarily sign up for newsletters or bulletins

-         email campaigns can be customized per region, client interests or any other success-increasing methodology

-         email open and links click rates are tracked and measured, unlike traditional mail or flyer campaigns

-         it is the most convenient and cheapest way for companies and clients to actually communicate for all service and products related issues

Email campaign software solutions allow fast and easy campaign designs and offer customer-friendly statistics and analytics tools, allowing every big, medium or small company to gain new clients and to keep in touch with their current customers, informing them periodically about new products, promotions or any other information the company finds of a possible value for the clients.